In this professional development session hosted by the Association for Females in Ag Media (A-FAM), founding trustee Sabrina Halvorson talks with Joy Mayer from Trusting News in a ‘fireside chat’ setting. The discussion emphasizes the importance of establishing trust between journalists and their audiences, particularly in agriculture media.

Watch the full discussion:

With more than 35 years in journalism, including 15 in ag news, Sabrina highlights the critical need for trustworthy relationships in media. Joy Mayer, who founded Trusting News in 2016, underlines the necessity of transparency in journalism. She shares insights on audience engagement, the role of comments in social media, and the impact of clear communication about journalistic processes. Sabrina and Joy also discuss practical tips on handling sponsored content in ag media, creating effective FAQs, and developing comment policies. Joy offers training resources and emphasizes the value of journalists explaining their work to their audiences to bridge the trust gap.

Here are the Trusting News links shared by Joy:

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